---
title: Block page · Cloudflare Learning Paths
description: You can customize the block page that displays when users fail to authenticate to an Access application. Each application can have a different block page.
lastUpdated: 2025-04-10T21:16:58.000Z
source_url:
  html: https://a74404c8.preview.developers.cloudflare.com/learning-paths/clientless-access/customize-ux/block-page/index.md
  md: https://a74404c8.preview.developers.cloudflare.com/learning-paths/clientless-access/customize-ux/block-page/
---

You can customize the block page that displays when users fail to authenticate to an Access application. Each application can have a different block page.

Gateway block page

To customize the page that users see when they are blocked by a Gateway firewall policy, refer to [Gateway block page](https://developers.cloudflare.com/cloudflare-one/policies/gateway/block-page/).

## Types of block pages

Cloudflare Access offers three different block page options:

* **Default**: Displays a Cloudflare branded block page.
* **Custom Redirect URL** - Redirects blocked requests to the specified URL. For example, you could redirect the user to a [dynamic Access Denied page](https://github.com/cloudflare/cf-identity-dynamic) that fetches their identity and shows the exact reason they were blocked.
* **Custom Page Template** - (Only available on Pay-as-you-go and Enterprise plans) Displays a [custom HTML page](https://developers.cloudflare.com/cloudflare-one/applications/block-page/#create-a-custom-block-page) hosted by Cloudflare.

### Identity versus non-identity

You can display a different [type of block page](https://developers.cloudflare.com/cloudflare-one/applications/block-page/#types-of-block-pages) to users who fail an identity-based policy versus a non-identity policy.

* **Identity failure block page**: Displays when the user is blocked by an identity-based Access policy (such as email, user group, or external evaluation rule), after logging in to their identity provider.
* **Non-identity failure block page**: Displays when the user is blocked by a non-identity Access policy (such as country, IP, or device posture). Cloudflare checks non-identity attributes before prompting the user to login.

## Create a custom block page

Note

Only available on Pay-as-you-go and Enterprise plans.

To create a custom block page for Access:

1. In [Zero Trust](https://one.dash.cloudflare.com/), go to **Settings** > **Custom Pages**.

2. Find the **Access Custom Pages** setting and select **Manage**.

3. Select **Add a page template**.

4. Enter a unique name for the block page.

5. In **Type**, select whether this is an [identity or non-identity block page](https://developers.cloudflare.com/cloudflare-one/applications/block-page/#identity-versus-non-identity).

6. In **Custom HTML**, enter the HTML code for your custom page. For example,

   ```html
   <!doctype html>
   <html>
     <body>
       <h1>Access denied.</h1>


       <p>To obtain access, contact your IT administrator.</p>
     </body>
   </html>
   ```

7. To check the appearance of your custom page, select **Download** and open the HTML file in a browser.

8. Once you are satisfied with your custom page, select **Save**.

You can now select this block page when you [configure an Access application](https://developers.cloudflare.com/cloudflare-one/applications/configure-apps/).
